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The Dark Side of Nudges

How can you get someone to change their behavior in a socially desirable way? One method employed by governments and policy experts worldwide is the use of behavioral interventions or “nudges”: if you can provide a useful piece of information (e.g., benefits of washing hands,... click to read more

Jonathan Hall | Assistant Professor of Economics and Public Policy at University of Toronto

Joshua Madsen | Assistant Professor of Accounting at University of Minnesota

Behavioral intervention

nudges

salience

cognitive load

traffic safety

Reading time 3 min

published on Sep 30, 2022

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